Our air freshening technology reacts with any eventually unpleasant or unnatural smells in the air particles and produces a counteracting effect that both filters away polluted air and enhances the new clean air with a pleasant scent, in perfect balance. The effect takes place rapidly and even larger spaces are filtered and uplifted in short time, with even the most putrid and appalling smells being swept away.
Contrary to the so-called "Malodor Masking" technique that is usually used in this type of products, where a stronger scent is emitted to "cover" the unpleasant one, Pure Sweden uses the patented "Maolodor Counteraction".
In other words, our Maolodor Counteraction technology neutralises the unnatural smells from the air. The unpleasant smell is absorbed and eliminated and does therefore not return again since it has been chemically changed to another composition and evaporated, its place taken by filtered pure air with a touch of scented enhancement.